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Making Creative Magic Happen

Hi, I’m Carol!

Hi! My name is Carol Heard, and I’m here to give your vision some life, honey. My goal is to learn, collaborate, and create. I have a passion for creativity and the transformative power of design and marketing to simplify communications, elevate design, engage, and inspire people everywhere.

I’m from sunny Sacramento, California and I began designing when I was a teen in the early 2000’s, in my feelings expressing myself by sharing photos, graphics and posts about my life- so I guess you can call me an old school blogger.

I enjoy working with entrepreneurs, bloggers, and influencers. I specialize in personal branding and social media consulting. I enjoy working with clients that I am passionate about, because I believe that is the only way I can do great work.


“My ultimate goal is to do great work and love what I do.”

In 2009, I started a lifestyle t-shirt brand called Free Bxtch Island. I was an entrepreneur, with limited funds, so I taught myself the workings of branding, website design, and marketing for a brand. Which, as an entrepreneur, aided me to discover how much I love being creative, by merely following the things I was passionate about.

While earning my bachelor’s degree at Sacramento State, I sought to gain experience in social media marketing. I began interning at a small creative agency in Midtown Sacramento, where I worked with brands like Pizza Guys, Bottle & Barlow, Esquire IMAX, and The Delta King. In this position, I refined my graphic and web design skills, and began to master social media.

After graduation, I was hired on as social media manager, and within a few years elevated to creative manager. In this position of creative manager I furthered the creative department and developed a creative process.

After five years in this position, my passion for my work began to dissolve, but my love for marketing and design did not. That’s when I decided to take a leap of faith and follow my heart and leave my job to open up a studio.

My goal is to work with clients I am enthusiastic about. Good design and good relationships come from collaboration, and I’m excited to start a visual dialogue, learn about you, and make something beautiful. 


Inquire & Discover

To kick off our project, I’ll ask some business-related questions. If you’re interested in social media or graphic and web design, I’ll ask you to send me some examples of work that you’ve seen and liked. By doing this, it will help me get inside your head and understand your brand vision.


Research & Plot

After using that information, we’ll move on to mood boards. I’ll spend a couple of days researching and scanning my favorite inspiration sites, and digging all over the internet for research, resources, and inspiration. From there we will work together to come up with a final mood board.


Execution & Magic Starts

The mood-board part of the project is the most important phase. It’s where I listen and see and hear what you’re responding to- and also, what you hate. From there we move forward to addressing your needs and get started on making magic.


Ready to make to

make some magic?