friendly brown hottie

branding, website + SOCIAL MEDIA GRAPHICS

Friendly Brown Hottie is an astrology and tarot influencer. FBH's goal is to guide beginners on their journey to astrology and tarot reading and share their life journey and inspire womxn.

FBH wanted a logo that embodied being a black woman, who was into astrology and tarot reading, which is why we chose shades of orange, brown, and purple for the color palette.

The retro typeface gives the brand a warm feeling that we really loved. In the logo there is an evil eye (which represents tarot reading), Saturn (which stands for astrology), a heart (which starts for always following it and your intuition), and a marijuana leaf (which represents her advocacy for cannabis).

For the website, they wanted something inexpensive, simple, and quick so we used Squarespace as their CMS. We simply took a free Squarespace template and edited it to match the branding colors. We also created the graphics for the website and social media.